Location: Home of Vivian Wise
Vivian Wise recently hosted a Press Preview Party introducing SAINT VIV, a revolutionary retail fashion app. Guests in the fashion industry and media gathered to hear all about Vivian’s new creation.
I clearly remember one afternoon last year I went over to Vivian’s to bring her our usual afternoon coffee. She had been particularly not feeling well during this period. I walked in and Vivian said “you know what, I think I solved it!” I said “solved what?” Vivian said “how we can share the art of fashion with the world!” She then proceeded to explain the entire concept to me from her bed. She contributes the insomnia and prescribed prednisone for her creativity. ha! Actually, I just think she’s amazingly inventive. Many months of hard work has now brought her to introducing the SAINT VIV app. It might not be a cure for her illness, but is sure is a cure for the lover of fashion! Amazing!
The brainchild of entrepreneur and fashion influencer Vivian Wise, SAINT VIVtm was conceived during a time when illness precluded her from flying to Paris to attend a fashion event. “What if I want to buy looks from the runway when I can’t be present at the show?,” she wondered. Her next thought was, “There needs to be an app for that.”
Vivian knows first-hand that the couture buying process can be a bit haphazard—even if she is sitting alongside the runway. As models continue their march, she’s had to distractedly make note of what she likes (hence the pink journals placed in her Heart of Fashion swag bags). Next, she’d either arrive at the fashion house to try on one-of-a-kind styles—in what sometimes feels like a fashion free- for-all—or she’d go into a retailer and be limited to choosing from the small percentage of styles available.
With a lively eye always focused on the future, and continued reverence for great design and the retail biz, Ms. Wise conceived a fashion-forward app that comes to the rescue. It’s designed to give retailers unique insight into the desires of their customers. Plus, it gives fashionistas everywhere the ability to buy their heart’s desire. It’s no surprise then that she named it SAINT VIVtm. Saint Vivian was the patron saint of a colorful assortment of “conditions” back in 4th century Rome. Today, SAINT VIVtm promises to benefit design houses, bespoke retailers and the fashionistas that shop them both.
KEY BENEFITS OF THE APP:
- · Available to fashion consumers everywhere—whether they live in a cosmopolitan city or small town, USA
- · Enables retailers and designers to reach a global audience with any fashion show or presentation
- · Data capture on consumer behavior and responsiveness to fashion designs will help improve efficiencies for designers and retailers
- · It’s a bespoke shopping tool that is relevant, digital and delivers instant access
- · It will help retailers both large and small thrive
- · It adds shelf life to a moment in time
It’s poised to change the way consumers shop