Location: Rodeo Drive~Beverly Hills, California

On Friday, June 28th the brand new Louis Vuitton X opened on Rodeo Drive. This new location is part boutique, part museum and part instagram opportunity!  It’s an immersive, Instagram-ready exhibition exploring the luxury brand’s 160 year history of bringing goods and   style collaborations to the world’s most exclusive clientele. The exhibition, billed as the brand’s biggest global event of the year, will take over a Beverly Hills building previously occupied by Brooks Brothers at 468 N. Rodeo Drive. That building, which has a 12,171-square-foot ground floor and a 10,080-square-foot mezzanine level, sold for $245 million in September. According to real-estate data provider CoStar, the building’s owner is LVMH Moët Hennessy Louis Vuitton.   “Louis Vuitton X” will also mark the debut of the fashion house’s ArtyCapucines collection. The Capucines bag — named after the Paris street where Louis Vuitton himself opened his first store — was re-envisioned by six contemporary artists: Israel and fellow L.A. artists Sam Falls and Jonas Wood; Swiss-born Urs Fischer; Nicholas Hlobo (from South Africa); and Tschabalala Self (from New Haven, Conn.). Each artist-designed bag will retail for $8,600. There will be a Colette-curated pop-up store on-site with Louis Vuitton merchandise, including the ArtyCapucines collection.